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Smart home appliances favored consumers are willing to pay for high quality of life

Among the new technologies emerging in the home appliance industry, intelligence has become the most dazzling "star function" of high-end home appliances.Intelligent household appliances are the symbol of high-tech connotation and the only choice to improve the quality of life.According to ove, 97 percent of consumers believe they have a need for smart appliances and are willing to pay for them.

With the increasing demand of users for high-level smart home appliances, the smart home appliance market is developing rapidly, which has a huge impact on home appliance channels, consumer habits, etc. However, consumers' understanding of smart home appliances is in a fuzzy state, and it is not possible to fully identify the characteristics of smart home appliances.

With the continuous improvement of living standards, people's consumption concepts have undergone profound changes. Especially, as the mainstream consumer groups, the post-80s and post-90s generation have a strong desire for the pursuit of extreme experience and are always full of expectations for new technologies and products with new functions.They are willing to pay for home appliances that can meet the needs of high quality of life, and smart home appliances have become their first choice.

Consumers expect smart appliances to be more user-friendly

In terms of price acceptance, consumers generally accept the price of various types of smart home appliances below 10K.Consumers also hope that smart home appliances can be more humane to meet their pursuit of high-quality life.In terms of functional expectation of smart home appliances, consumers have the highest demand for intelligence, which is 73.6%.Secondly, the demand for remote control was 61.3%.The demand for automatic learning, burglar alarm, remote maintenance, open compatibility and other functions of voice or gesture control ranked next, respectively, at 43.4%, 42.5%, 37.3% and 31.1%.

In the future, smart home appliances will surpass energy saving, environmental protection, convenience and other functions to bring more healthy and comfortable ultimate experience for users.Consumers can develop unlimited imagination, put forward more bold intelligent ideas;But the enterprise should take the user demand as the goal, USES the big data strategy to dig deeply the user research, the mining user real demand, thus seeks the breakthrough, the innovation intelligent technology, studies the more intelligent, the more humanity product and the service to win the consumer favor.

Prospect is a leading supplier of kitchen and bathroom products in China.Based on customer demand for continuous innovation, in the kitchen and bathroom product production, market service and advanced marketing model three areas, established a specialized, differentiated, diversified profit point special operation model.By virtue of the comprehensive advantages in the field of supporting industries in the past 10 years, the prospect has become a pioneer in the era of kitchen and bathroom integrated products integration.At present, the prospect of products and solutions have been applied to the Chinese market and a number of countries.Prospects use hutch defends areas of professional experience, provides consumers with a better way of life, improve people because of the intense competition of society lead to impact on health, through a unique pattern solution, help customers to better serve customers, improve consumer life style, improve the quality of life for the purpose, to create the best social, economic and human health benefits.

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