There is a very strange phenomenon in China's home appliance industry. All electrical products have gone through a brutal price war, except kitchen appliances.The sale price of major home appliance product and manufacturing cost difference are not big, only the price of kitchen appliance and manufacturing cost have huge great disparity, what reason is this?Why to make cost and technical content are less than freezer, air conditioning, washing machine, TV the kitchen electric equipment such as everybody report can sell unexpectedly so expensive?Why has xiaomi been so successful in the mobile phone industry in just a few years?In the kitchen electrical appliances industry can also appear in a similar to millet such enterprises?

Above all, from the analysis of the competitive pattern of the industry, large and small electrical appliances have almost all played a brutal price war, but kitchen appliances do not, the manufacturing of other household appliances of different sizes in order to improve the competitiveness of enterprises, in terms of cost control by all means.And kitchen electric equipment did not experience the pressure that the Wolf came, the habit that hutch electric company nature does not compress cost and initiative, this makes the cost control of kitchen electric equipment still did not reach bottom line far.

Second, kitchen appliances enterprises relatively major appliances and part of the small home appliance enterprise, also is not a completely equivalent, the size of the kitchen appliances mainstream brand sales and market share than in the whole industry is very low, all electric enterprise's scale advantage not reflected in the kitchen appliances industry, a single natural high manufacturing cost.

Of course, the most important reason for the high price of kitchen appliances is not the above two aspects, but the marketing model.The sales model of traditional kitchen appliances is factory -- agent -- retailer -- consumer, with at least two markup links in the middle, some more than two.After each link, the cost increases by 30%-50%, which does not include a large number of emporiers' fees, transshipment costs, warehousing costs, personnel costs and so on.These costs are ultimately passed on to the consumer through the goods, so the price of kitchen appliances naturally do not come down, consumers have to pay high prices to buy good kitchen appliances, although the price and the factory gap is large.

The arrival of the Internet era has given people a chance to buy good goods at the most realistic price. Mr. Lei jun's xiaomi technology has done so, and the emergence of xiaomi meets the needs of the masses of the people. Therefore, xiaomi has become the fastest growing enterprise in the mobile phone industry and is widely praised by consumers.In the future of the kitchen electrical appliances industry electrical appliances and millet have the same common values, committed to China's vast masses of people to provide the most cost-effective kitchen appliances.

How will foreground appliances make high-end kitchen appliances no longer more expensive?

1. Adhere to the principle of high product allocation: kitchen appliances are the same as mobile phones, and the configuration of core components determines the performance of the products.

2. Online direct selling: from the factory directly to the consumers, cut out agents and retailers that increase costs.

3. Scale advantage: reduce the manufacturing cost of a single product through scale advantage.

4, small profits and quick sales: adhere to the principle of small profits and quick sales, let the market, people's eyes are bright.

This is the prospect of electrical appliances to break the price of high-end kitchen appliances ice way, let the high-end kitchen electricity price is no longer high-end, high-end kitchen appliances to achieve parity sales, so that the majority of people can easily use the good kitchen electricity.Foreground electrical appliances will always maintain the business line of constantly upgrading the performance of products, constantly put more and more cost-effective kitchen electrical products to the market, with real action to abide by the enterprise mission of foreground electrical appliances, that is: for human beings to create a better life prospects for the vision.