Since our country absorbs lampblack machine industry to be born 1984, already had 30 years.On the market, the boss, square too, midea, haier, vantage, cherry blossoms, macro, sacon, galanz, prospects and other domestic brands and foreign brands such as Siemens constantly promotes the upgrade of lampblack machine product, touch panel, large suction, automatic booster, automatic cleaning, intelligent temperature control, such as smoke sensing technology and the emergence of intelligent system has promoted the development of new products, industry, and also led to a more healthy and convenient for consumer kitchen environment.

According to the data released by the information resource development department of the state information center on the first "China range hood peak BBS" on September 24, 2014, from January to August, the market sales volume of range hoods reached 9 million, with a year-on-year growth of 2.88%, and the sales volume increased as high as 14.54%.

Channel development: e-commerce has become an important channel

In the first eight months of this year, 552,000 units of range hoods were sold online, or 6.13 percent of the total, according to ovi, a consulting firm.

Data from the state information center and jingdong show that from January to August, the coincidence degree of the top ten brands of the offline range hood sales volume and the top ten brands of the line is more than 70%, which is basically consistent. In other words, most of the offline mainstream brands have occupied the corresponding share online.In terms of product categories, online and offline markets are basically the same. From January to August 2014, jd flat-panel range hoods accounted for more than 50%, accounting for the largest share.Offline market, flat range hoods accounted for 45.1%, is also ranked first.

From data analysis, the current thread oiling machine market, low-end products share proportion is still relatively large, but the product price has been rising trend, and will continue to maintain rapid growth, according to the forecast of jingdong data, through 2014 jingdong hutch defends sales scale will reach 3 billion yuan, including smoke stove class 1.44 billion, nearly half, is expected to exceed 5 billion, 2015, smoke oven class break through 2.4 billion.

Product trend: high-end will continue

According to the data provided by jd's home appliance division on BBS, the average price of range hood products increased continuously from 2012 to 2014, from 1172 yuan in 2012 to 1306 yuan today.

In offline market, the trend is more obvious, according to the state information center, 1 ~ 2014 in August, lampblack machine offline overall market average growth of 11.34%, the state information center, deputy director of the information resources development Cai Ying said, high-end products of surge is one of the most important factors to boost prices, "compared with the same period last year, high-end products (retail price in 5000 yuan of above) sales accounted for 1.64% of last year to 4.73% increased, among them, the high-end sales year-on-year growth of 197.76%, sales year-on-year growth of 200.85%".

Another significant feature of the range hood market in 2014 is that high-end products have become a common trend in the first, second, third and fourth tier cities: from January to August this year, high-end products in first-tier cities increased by 4.76%, second-tier 4.90%, third-tier 4.36% and fourth-tier 4.30% year on year.The average price of high-end products in the four markets is not very different. For example, the average price of a domestic brand in first-tier cities is 4,095 yuan, while the average retail price in the second, third and fourth tier is 4,132 yuan, 4107 yuan and 4,080 yuan.

Looking forward to the future, the range hood market space is still broad.Relevant forecast data shows that in 2020, China will add 130 million new residential units, driving the sales of 324.7 billion yuan range hoods.

In the future period of time, the average price level of range hood will also maintain the upward trend.